STATEMENT:
Art is the pulsing heart of world economy.
Without art and artists there would not be product awareness for the people.
From political to controversial to graphic to aesthetic to consumism, in the form of visual, surface, music, video, three dimensional, conceptual, written, performing, Art is what surrounds us everyday in any form, shape, sound and color and directly or indirectly influences society on many different levels.
What fascinates me in particular, is the power of advertising.
Although advertising may not be considered Art per-se, it involves a huge amount of creative input and ultimately, artists, designers, musicians, cinematographers, actors, etc.
Advertising has become so rich and in need to shock a very aware public, that every day we are bombarded with great amount of images and brands.
The better the advertisement the more the brand becomes successful and popular.
Many of these images are so well crafted that they immediately catch the public's eye and imprint in its brain.
My art creations are Deconstructive Pop.
MANIFESTO:
Deconstructive Pop is inspired by the huge impact that advertising has on society.
The public is constantly shown images, that after a while become part of their life and immediately recognize them as this or that brand and consequentially product.
My intent is to capture this observable fact by chopping and deconstruct some of the most recognized brand names images/logos and leave to the viewer, the ability to complete the message with their imprinted memory.
Deconstructive Pop may or may not praise or critic any product or brand.
Such meanings are left to the viewer to introspect.
By deconstructing the original images, I intend to liberate them from their commercial label and to visualize them as an artistic form.
The viewer is at first attracted by the bright colors and familiarity of the image.
He will recognize the graphic/advertising part of it and become aware, than satisfied for the discovery and all sorts of images, linked with the original brand message, will go trough his brain inspiring emotions associated with it.
Once this train of though has pass, the viewer will feel liberated and voluntarily will break the link with the brand name advertisement and he will move on to the next level that is the appreciation of the image by itself in its forms and beauty.
Art is the pulsing heart of world economy.
Without art and artists there would not be product awareness for the people.
From political to controversial to graphic to aesthetic to consumism, in the form of visual, surface, music, video, three dimensional, conceptual, written, performing, Art is what surrounds us everyday in any form, shape, sound and color and directly or indirectly influences society on many different levels.
What fascinates me in particular, is the power of advertising.
Although advertising may not be considered Art per-se, it involves a huge amount of creative input and ultimately, artists, designers, musicians, cinematographers, actors, etc.
Advertising has become so rich and in need to shock a very aware public, that every day we are bombarded with great amount of images and brands.
The better the advertisement the more the brand becomes successful and popular.
Many of these images are so well crafted that they immediately catch the public's eye and imprint in its brain.
My art creations are Deconstructive Pop.
MANIFESTO:
Deconstructive Pop is inspired by the huge impact that advertising has on society.
The public is constantly shown images, that after a while become part of their life and immediately recognize them as this or that brand and consequentially product.
My intent is to capture this observable fact by chopping and deconstruct some of the most recognized brand names images/logos and leave to the viewer, the ability to complete the message with their imprinted memory.
Deconstructive Pop may or may not praise or critic any product or brand.
Such meanings are left to the viewer to introspect.
By deconstructing the original images, I intend to liberate them from their commercial label and to visualize them as an artistic form.
The viewer is at first attracted by the bright colors and familiarity of the image.
He will recognize the graphic/advertising part of it and become aware, than satisfied for the discovery and all sorts of images, linked with the original brand message, will go trough his brain inspiring emotions associated with it.
Once this train of though has pass, the viewer will feel liberated and voluntarily will break the link with the brand name advertisement and he will move on to the next level that is the appreciation of the image by itself in its forms and beauty.
